The majority of these articles are about what young college students like to do and what relates to them. The model is a black male so this could be realted to the black students in the college some coverlines make it seem as if that is true for example the coverline that talks about ‘negril gone wild’ and the spring break coverline is above that so students will obviously spend there spring break in negril. Negril is a large beach resort town located across two parts of Jamaica
The colour of the magazines background is black and the text is yellow and white the black background makes the masthead and coverlines stand out more because the black is completely different to the two other colours. The main coverline ‘dance halls bright future’ is very bold and bigger than the other cover lines which means it is the main coverline.
Often magazines make the mistake of overlapping the coverlines with the main image which makes the words more difficult to read this college magazine has done just that the ‘the ultimate spring break escape’ overlaps the models coat which is bad because this image has very high key lighting which is reflecting of the coat this is bad because the coverline is white which makes some part of the letters appear invisible.
There is also a pink splat on the magazine which looks odd and doesn’t really go with the theme of the magazine because pink is related to a femine colour but I think it goes well with it because it makes the magazine look fun. It might clash because the magazine looks formal but relates because college students in America also want to have fun during there studies.
This magazines main target audience is obviously aimed at students because of the name of the masshead, the main coverline, the other coverlines, also the main image makes me think the audience is aimed at students. The magazine is also probably only given out on campus. When I look at the books he is carrying I think this magazine is for more academic students because he is carrying books which say law and business on it. If the magazine was less acdemic students like drama and art students the front cover of the magazine would be more creative and colourful to repusent the talent of the students.
The magazine uses asymmetrical compostion which works for the magazine because it allows the modle to draw more attension to his books because he is slightly turned to the right which allows the light to bounce of his coat and this is good because his coat is black and the colour would fade into the background if the light was not there. I think the models experession and his body language gives us this relaxed atomosphere.
This magazine uses a lot of coverlines which fills out a lot of space which makes the magazine look interesting. Magazines that don’t have a lot of coverlines runs the risk of making the magazine look boring and not a lot going on. Magazines that use to much coverlines runs the risk of making the magazine look cluttered and confusing.
The top of the magazine has a very small selling line not very bold like they usually are, the selling line says ‘your exclusive guide to everything that is hot new and happening’ tells us abit about college in America and how to be cool and that people who go to that college are probably put in to percific social groups.
